Sanqi Mutual Entertainment invests in Nanguang Film and Television to strengthen "movie and video linkage" to create an "iron triangle" for win-win results in pan-entertainment

With its strong IP operation capabilities, Nanguang Film and Television will demonstrate a good IP value amplification role in the Sanqi Mutual Entertainment and Pan-Entertainment Strategic System.

Original title: Sanqi Mutual Entertainment re-invests in film and television companies to create an "iron triangle" for win-win results in pan-entertainment

On June 14, 2016, Hangzhou Nanguang Film and Television Co., Ltd. issued an announcement stating that Wuhu Shunrong Sanqi Mutual Entertainment Network Technology Co., Ltd. subscribed 6,622,223 shares of Nanguang Film and Television, with a subscription amount of 69,996,897.11 yuan. After the successful subscription, Sanqi Mutual Entertainment became the second largest shareholder of Nanguang Film and Television with a 10% stake.

Development Overview of Nanguang Film

and Television Nanguang Film and Television was established in 1998. Its main business is the production, distribution and derivative business of films and TV series. The company's key resources are film and television creation, and its sales channels are various media. Its TV drama business purchases scripts, mainly exclusive filming, supplemented by joint filming, and cooperates with investors such as TV stations to invest in filming TV dramas. After the filming is completed, distribution income and cash flow are obtained by signing broadcast licenses with TV stations, selling copyrights to new media, audio-visual producers, etc. Representative works in this mode are very popular, including screen classics such as "May Blossom Fragrance","Great Craftsman","Oriental" and "Fiancee".

In the first half of 2016, the company achieved main business income of 28.3941 million yuan, an increase of 429,867.37% over the previous period; During the reporting period, the net profit was 10.4776 million yuan, compared with-4.7711 million yuan in the same period last year, turning losses into profits. The main reason for the change in revenue was that subsidiary Zhejiang Nanguang sold the TV series "Meet Wang Lichuan" to Xizang LeTV Information Technology Co., Ltd. of RMB 25.0943 million, with a large increase in profits.

In 2016, relying on the help and promotion of capital, Nanguang Film and Television began to enter the fields of online dramas, online movies and IP, and achieved impressive results. The emotional drama "Meeting Wang Lichuan", which was adapted from literary IP invested by Nanguang Film and Television and directed by Chen Mingzhang, was popular during the summer. It was well received on traditional TV media and online video platforms. It not only achieved considerable sales results, but also was recommended to each other by netizens on social platforms such as WeChat and Weibo as "a clear stream in domestic dramas". The Douban score once exceeded 9.0, and was regarded by the industry as a successful case of domestic dramas breaking the ice.

The historical war emotional film "No Questions to the West", which was invested and produced by NGC Film and Television and co-starred by Huang Xiaoming, Wang Lihong and Zhang Ziyi, is also scheduled to be released in the second half of 2016; the black humorous film "Sister Run" scheduled to be released during the same period is also produced by NGC Film and Television, starring Zhou Weitong, Yingda and Wang Xiaoli; In terms of TV dramas, works such as "The Big Wedding","Everything is the Best Arrangement" and "The Echo of Xibaipo" are also under intense preparation and will be launched in the second half of this year.

Strengthen "movie and game linkage" to catalyze IP realization

In 2016, Nanguang Film and Television launched its online film and television business, and achieved remarkable results when it first entered Internet film and television content. The adaptation quality of the literary IP TV series "Meet Wang Lichuan" was recognized by the audience. From a niche work, it was successfully transformed into a TV drama and dominated the screen in the summer of 2016. This shows that Nanguang Film and Television has strong IP operations in the upstream of pan-entertainment. capabilities.

Sanqi Mutual Entertainment has been deeply involved in the game business for many years and has accumulated rich game R & D technology and distribution resources. Since the IP matrix was laid out in 2013, it has reserved well-known self-developed IPs such as "Sword of the Archangel" and "Legendary Domination"; In terms of experience in adapting games from literature and film and television, Sanqi Mutual Entertainment is also familiar with it, and has launched successful products such as "Langya Bang","Tianjiang Xiongshi" and "Zhao Wu Wu Zilong".

The in-depth cooperation between Nanguang Film and Television and Sanqi Mutual Entertainment is also expected to open up a new situation in the "movie and game linkage". In the direction of adapting games from film and television IP, Nanguang has bought out the copyright of the historical machiavellian novel "Cangbi Shu". This novel, together with the earlier popular "Langya Bang" in China, is also called "the Southern" Langya Bang "and the Northern" Cangbi Book "". This theme has strong adaptation compatibility in the fields of film, television, games and other fields. Through the integration of Sanqi Entertainment in content resources, Cangbi Book is expected to simultaneously open the adaptation of film and television and game works, realizing the synchronous "shadow and game linkage" mode of deep resonance. It is reported that "Cangbi Book" is scheduled to finalize the cast and shooting outline in September this year and is expected to be released in 2018.

With its strong IP operation capabilities, Nanguang Film and Television will demonstrate a good IP value amplification role in the Sanqi Mutual Entertainment and Pan-Entertainment Strategic System. In addition to allowing game IP to quickly enter the process in the animation direction, it also requires more profound re-creation in the film and television direction. For example, when "Sword of the Archangel" was being polished in the direction of IP, it promoted the gradual formation of self-developed IP in multiple dimensions through the peripheral extension of pan-entertainment. Through the investment cooperation model, Nanguang Film and Television is undoubtedly a convenient channel for Sanqi Mutual Entertainment to realize the IP film and television of games. In addition to the regular forming process of IP being transported from the film and television field to the game field, it realizes the feedback of IP from the game field to the film and television field. IP resources can be flexibly integrated between film, television and games. The rich forms of expression strengthen the core value of IP, give IP itself more vitality and more lasting vitality, and realize the secondary sublimation of IP value.

Similarly, around the value of IP, Sanqi Mutual Entertainment and Nanguang Film and Television not only play the role of moneizer, but also play a role in coordinating the simultaneous development of IP. In the current case of "movie and game linkage", even works such as "Nirvana in Fire" and "Flower Thousand Bones" that have exemplary roles are still superficial asynchronous linkage, that is, IP first gains popularity in the film and television direction, and then conducts cross-border adaptation. However, this model only uses a gimmick in the name of "linkage", and there is no substantive content "linkage". This time, Sanqi Mutual Entertainment established a cooperative relationship with Nanguang Film and Television, providing imagination space for IP to break through a single creation model and realize the deep connection between the game world and the film and television world. Perhaps this synchronized pan-entertainment model is the direction that the industry should explore. On the premise of deepening the cooperation between the two parties, IP can be connected more deeply in scenarios in different dimensions.

Sanqi Mutual Entertainment's investment in Nanguang Film and Television is a strengthening of the strength of the film and television sector in the interactive entertainment business. It is intended to deeply open up the veins of the company's pan-entertainment "movie-game linkage" and catalyze the realization of IP value in the pan-entertainment industry chain.

Complementing the resources of Zhonghui Film and Television, IP incubation and two-way collaboration

Nanguang Film and Television is a content creation company and a film and television distribution company. It was established early and has a profound foundation in China's film and television industry. There are theater masterpieces such as "The Five Years Stolen" far away, and there are domestic dramas such as "Meeting Wang Lichuan". The film and television works produced by Nanguang are very popular and rank among the front lines of domestic film and television works.

Based on its existing advantages in the field of film and television production and distribution, Nanguang Film and Television will form a two-way IP-based synergy effect with Zhonghui Film and Television, a wholly-owned subsidiary of Sanqi Mutual Entertainment that has just announced its acquisition.

At present, although Nanguang Film and Television has not customized a strategic layout plan for IP, the company has strong strength in film and television production, rich resources and sufficient experience in the distribution business. Although Zhonghui Film and Television is in the accumulation stage of works, it has outstanding capabilities in IP mining and incubation business, and has a large number of high-quality IPs with market potential.

With its deep production capabilities, Nanguang Film and Television can introduce high-quality IP from Zhonghui Film and Television, and fully mobilize its resources in film and television production and distribution to adapt the IP; on the other hand, Zhonghui Film and Television has the genes and advantages of incubating IP, which can be used for Nanguang Film and Television's production and distribution are incubated in the IP direction. Focusing on the core of IP business, Nanguang and Zhonghui film and television companies have each demonstrated their strengths, forming a two-way business synergy effect in the IP incubation and value amplification stage of the Sanqi Mutual Entertainment and Pan-Entertainment Strategic System.

Create an "iron triangle" for IP services and achieve win-win results for pan-entertainment

. Based on the content creation demands, Sanqi Mutual Entertainment naturally matches Nanguang's creation and distribution advantages in terms of movie and game linkage. Coupled with the weighting of Zhonghui Film and Television in terms of IP incubation capabilities, Sanqi Mutual Entertainment's pan-entertainment strategic system constitutes a smooth two-way channel, whether it adapts games from film and television IP or games from film and television dramas.

Zhonghui Film and Television has rich IP accumulation and industry-leading IP mining capabilities to promote the IP acquisition process at the front end of the pan-entertainment system; Zhonghui and Nanguang cooperate in the field of film and television development to achieve IP re-warming and the first value detonation; at the same time, Sanqi Mutual Entertainment uses game products to simultaneously promote the commercial value of IP.

Sanqi Mutual Entertainment, Zhonghui Film and Television, and Nanguang Film and Television collaborate closely to create and recreate content, forming a solid "iron triangle" of IP services, doubling the value detonating ability of the IP core, thereby realizing intercommunication of the pan-entertainment chain., forming a win-win situation for all parties.

Editor: Nancy