Future variety shows: N ways to combine stars and stars

There are nearly 30 variety shows broadcast by major satellite TV stations in the fourth quarter; of course, reality shows are still the type of program that is in full play, accounting for nearly 90% of the total. Among them, stars are also participants in reality shows. However, it is slightly different from the previous trend of major variety shows fighting for stars. The new season's reality show focuses on the "combination of stars and elements."

The screen war in the fourth quarter has already begun. There are nearly 30 variety shows broadcast by major satellite TV stations in the fourth quarter; of course, reality shows are still the type of program that is in full play, accounting for nearly 90% of the total. Among them, stars are also participants in reality shows. However, it is slightly different from the previous trend of major variety shows fighting for stars. The new season's reality show focuses on "combination of stars and elements" and does its homework to highlight the emotional core of the program.

Looking back at the characteristics of variety shows in the first half of the year, and comparing the development of variety shows in the second half of the year, we found that various TV stations have made great efforts to expand variety types, and there have been many refreshing "combination of stars and elements" program gameplay such as "Running Man + Extreme Challenge", star son-in-law + amateur parents-in-law, entertainment celebrities + top sports stars, etc.

Three new characteristics of variety shows in the first half of the year

1. Popular all-male lineup

In recent years, there have been almost no catchy "male sex" variety show in China. Until the second quarter of 2014, Shandong Satellite TV's reality show "Fire Ambition" was the opening for the "male sex" variety show.

Immediately afterwards, Anhui Satellite TV's "Mr. Super" hit the screen in the third quarter of 2014. The program featured a male beauty pageant, and the audience was all female. But the program content removes the cheesy performances and adds elements of modern variety shows.

During the prime Friday period in the second quarter of 2015, Hunan Satellite TV launched "Real Man", a reality show inspired by MBC's star military experience. Once the program was broadcast, a large number of female viewers were overjoyed. The reaction of these female viewers also made us truly feel that after Korean dramas, the domestic variety show market has finally ushered in the era of "male sex" consumption.

In June, Dragon TV launched the outdoor reasoning competitive reality show "Extreme Challenge", which continued the "male consumption" strategy and used a lineup of six all-male stars including Huang Bo, Sun Honglei, and Huang Lei. Once it was broadcast, it became a hit on the screen, and its ratings steadily improved., becoming a new phenomenal program in 2015.

2. Comedy programs pioneer new models

After the explosion in 2014, comedy programs are now in a negative market, with their broadcast volume shrinking by at least 50%. Some comedy production teams have also "changed careers". There are two main reasons for this phenomenon. One is that comedy program resources are very limited, and both writers and actors are extremely scarce, making it difficult to generate sustained creativity; the other is that there is a short-term lack of creativity and blind follow-up in the industry.

In the second quarter of this year, the country's first celebrity comedy competition reality show "Happy Comedian" was grandly launched. The program was jointly created by Happy Jiayu, Hualu Baina and Dragon TV. Wu Xiubo,"National Mengshu", served as the host, and Jia Ling, Song Xiaobao, Shen Teng (Happy Mahua), Wu Junru, Gao Xiaopan, Liu Yiwei and others served as contestants.

Different from the common model of comedy talent contests in the past,"Happy Comedian" pioneered the 10 best comedy groups in the country to compete on the same stage. To a certain extent, it can be said that it has opened up a new type of comedy program.

3. Try to broadcast "15 of Us" in a "step-by-step" manner on multiple screens

. The first season "On the Flat Top" is a large-scale life experimental reality show based on real life. The program was invested and produced by Tencent Video. Dragon TV is the TV broadcast platform of this program and also participated in the production of the program. The post-editing of the TV version was completed by the SMG Fanwei team. "We 15" adopts an unprecedented "step-by-step" broadcast method, which is divided into the following three levels:

① Computer and PC side: Users can currently watch the entire live broadcast 24 hours a day through the "We 15" official website without dead spots.

② Mobile: You can watch live broadcasts, tidbits and essence versions in the "Tencent Video" client; you can watch 4 lenses +2 360-degree panoramic lenses at will in the "We 15" client.

③ TV: At midnight every day from Monday to Friday, Dragon TV broadcasts a half-hour version of the day. These 30 minutes were edited by the SMG Fanwei team and were a more televised presentation.

This dual-platform editing and broadcasting mode is an innovation in cross-screen broadcasting and multi-screen interaction of variety shows, and also provides a useful exploration of the form and broadcasting mode of variety shows.

In the second half of the year, the new typology of variety shows was expanded. The fourth quarter of the

mixed upgraded version of "Running Man + Extreme Challenge"

slowly kicked off. The third season of "Running Brothers" also began recording the first episode. Faced with such a strong enemy, what magic weapon will its old rival Mango TV come up with to fight it? It is reported that we will face "Run!" The program of "Brothers" is called "Everyone is accelerating".

"All Employees Accelerate" is a real-world outdoor game program introduced by Hunan Satellite TV from Japan's Fuji TV. The program is co-licensed by gold medal producer Hong Tao and produced by four major ace teams, Du Yan, Liu Lei and Zhang Dandan. Yu Zheng serves as the chief screenwriter of the variety show.

As a street survival game,"Everyone Accelerating" must avoid the pursuit of the "hunter" in the venue designated by the production unit within a certain time limit. If you successfully evade the pursuit, you will receive victory coins. For those arrested, the victory coins will be returned to zero. Therefore, limited time will become the only "life-saving straw" for the guests. Only by not stopping and not giving up can they create more opportunities for "self-help" and "survival".

Hunan Satellite TV's "All Staff Accelerating" Weibo announced a lineup of 12 guests, with TFBOYS 'Wang Yuan, Yi Shou Qianxi and Wang Junkai all joining. In addition, Huang Xiaoming, Yuan Qiongdan, Jia Nailiang, Zhang Liang, Li Yundi, Huang Zitao, SNH48-Ju Jingyi, Fan Tiantian and Jumei Chen Ou. Some of the 12 people are regular guests.

Because "Everyone Speeds Up" is a pure game, the stars themselves will feel quite exciting when playing it. However, audiences in China are accustomed to Korean variety shows labeled cp\characters. Whether the program is popular depends on whether the program can be edited or not.

Celebrity son-in-law + amateur parents-in-law

have entered the final stage in the third quarter. In the screen war in the past four quarters, the trend of major variety shows fighting for stars is slightly different from the past. The new season's reality show focuses on "combination of stars and elements" and do your homework to highlight the emotional core of the program.

Following the parent-child show and couples show, Jiangsu Satellite TV's brand-new variety show "The Son-in-Law Comes to Visit" will be launched in prime time on October 18 (Sunday). It will continue to make a lot of efforts in the popular category of "family relationships". The program focuses on the relationship between the star's son-in-law and the amateur parent-in-law, the pairing of stars and amateurs, the variety show's first involvement in "Yue's son-in-law Relationship", and the nurturing variety genre are all highlights of this program. Recently, the list of "star sons-in-law" was exposed: Huang Xiaoming, Wang Xiaofei, Huang Lei, Lin Yongjian, Zhen Zidan, Chen Xiaodong, etc.

Jiangsu Satellite TV has been focusing on emotional programs in recent years, but this is the first time it has brought the real "Yue's son-in-law relationship" on a reality show. The "Yue's son-in-law relationship is the most mysterious and interesting type of family relationships. It is the first time to touch the" Yue's son-in-law relationship "that is closely related to ordinary people's lives, or push the reality show of domestic variety stars to a new level again.

Entertainment celebrities + top sports stars

from "Report! Judging from the national ratings of the first episode of "Coach","the performance was quite average." The ratings of "Wulin Conference", a sports reality show created by CCTV, are only better than the newly launched "Report!" Coach is 0.1 percentage points higher. However, Hunan Satellite TV's excellent variety shows in prime time have average ratings above 2.0, which is beyond the reach of sports reality shows.

Compared with games competition, reality shows and other programs, sports variety shows, which are more professional and not popular, are somewhat limited by topics and seasons. How to cleverly combine sports and entertainment variety shows is also a nerve-consuming problem. For simplicity and effectiveness, star elements have become a common choice for such programs. As a result, sports stars have become the "hot cakes" of TV programs, and seasonal programs also have sports superstars joining them.

For example, Zhejiang Satellite TV plans to launch a sports star competitive program "Come on! Champion "takes the route of" popular popular film and television stars + heavyweight sports stars ". The star lineup to be invited includes: Xie Na, Huang Xiaoming, Lu Han, Wu Yifan, Huang Bo, Yang Mi, Zhao Liying, Bai Baihe, Tang Yan, Chen Qiaoen, etc. It has been confirmed that Yao Ming will participate as a full-time sports consultant, and the top sports stars planned to be invited include Li Na, Beckham, Baggio and Jordan. It will be broadcast every Sunday in prime time starting from March 2016.

In 2015, when zero-work-experience stars + real office workers 'life

variety shows exploded, hundreds of domestic programs competed on the screen. Baby reality shows, love reality shows, travel reality shows, star abuse reality shows... and so on. The model of "Hello, Rookie" is to let artists who are laymen of working life experience 100% of the same working environment as working class office workers, and present the real office life of rampage in the most grounded way.

"Hello, rookie" is a brand-new workplace experience reality show jointly created by Anhui Satellite TV and East Entertainment Media and produced by Weifeng Media. Wu Zhenyu, Jiang Chao, Bao Jianfeng, Chen Chusheng, Yao Xingtong, Chen Derong and other six stars have confirmed to join "Hello, rookie," each issue of 6 stars take off the halo, into the workplace experience ordinary office life. They will wake up every day to the alarm clock, squeeze the subway, squeeze the bus, learn the knowledge of the industry that they have never touched, encounter overtime, colleagues and even leaders reprimanding and so on. The program will premiere on Anhui Satellite TV at 22 pm on October 23, 2015.

Essential elements for watching reality shows become popular from this year's popular variety shows

1. Gaming

shows are essentially a life experiment without previews. Games are also one of the life experiments. In the process of games, people will feel like being substituted. The program is to present games and social life on the screen. The fragmented nature of games can quickly attract mobile audiences to watch.

2.

The most important screenwriter of a strong plot reality show is human nature itself. The conflict between good and evil at the beginning of human life is complex. What a screenwriter does is to give an actor the background identity and portrait setting for a task, and formulate strategies and rules. The "emotions" displayed in the plot can deeply move the audience, and then enhance the audience's love for the program itself. Even from the early stage of the program relying on stars to increase awareness, the star relying on the program and plot to enhance the audience's personal love for him.

3.

A very important factor in the popularity of programs such as strong interactive running men and extreme challenges is their open structure, which allows the program itself to have more opportunities to reach out to the people than other variety shows. For example, the crew will choose different shooting locations, highlighting the biggest characteristics of the local people and amplifying them, and this has also become the main factor in its accumulation of a large audience. A loyal audience and solid program content have played a key role in promoting program viewing.

Conclusion: Overall,"combination of stars and elements" is nothing more than these types: team style, cooperation style, leadership style, companionship style, star-making style, etc. The characteristics of "combination of stars and elements" cannot escape six situations: First, it is based on helping, helping, solving, soothing, and caring: second, it is to pave the way with negative energy and end with positive energy; third, it is to let stars set out "purposefully"; fourth, it is to let "stars" and "elements" have a logical relationship; fifth, from the perspective of amateurs, it has emotional resonance with stars; Sixth, stars take caring for amateurs as their ultimate goal, or accompany amateurs to complete tasks. But no matter what type they are, whether stars and amateurs can collide with natural emotional sparks is the biggest highlight of the 'combination of stars and elements'.

Editor: vian