Experts say VR+ radio and television is expected to create a 100 billion yuan market. Radio and television needs to pay attention to virtual fusion technology

VR+ Radio and Television is expected to create an incremental market of hundreds of billions, and the platform shares the industry feast with cable TV operators. Zhou Zhong, head of the State Key Laboratory of Virtual Reality Technology and Systems and doctoral supervisor of Beijing University of Aeronautics and Astronautics, said at the Zijin Media Industry Forum that VR+ radio and television may bring disruptive changes. Radio and television needs to pay attention to virtual fusion technology and recommends that radio and television seize the living room, multi-person interaction, and penetrate into major industries.

1. Development status of VR in China radio

and television 1. Summary of the progress of cable operators entering VR

In March 2016, Xinjiang Radio and Television Network Tianshan Cloud TV-VR Studio was officially announced in Beijing. On March 8, Xinjiang Radio and Television Network VR Studio released Xinjiang's first VR documentary "Impression of Urumqi", showing the Hongshan Park Scenic Area located in the center of Urumqi City. On March 17, Tianshan Cloud TV completed its own functional breakthrough in playing VR videos and 3D videos. It launched Xinjiang's first VR documentary-"Impression of Urumqi", and also launched its own copyrighted 3D movie, becoming a national radio and television network. The first video App to open VR+3D.

In April, Huasu relied on existing content reserve (film and television, live broadcast, 3D, etc.) resources to cooperate with "Vision Technology" to build a VR portal. Huasu is planning VRApp, which will be used to provide 3D and panoramic spot live broadcast content services.

On April 22, Tianwei Video and Jiachuang Video signed the "Tianwei Video-Jiachuang Video" Virtual Reality Industrialization Operation Cooperation Agreement. The two sides will integrate their respective superior resources, make use of the digital TV network that has achieved basically full coverage in Shenzhen, jointly carry out "virtual reality + radio and television" industrial operation cooperation, and actively promote the opening of virtual reality channels as permitted by national and local policies. In order to realize the broadcast of virtual reality content in new media forms such as high-definition VR video, panoramic video, and naked 3D, and provide a new virtual reality experience for the majority of digital TV users. In addition, the two sides will jointly establish a virtual reality distribution center and actively promote the opening of multiple live channels that support the distribution of virtual reality content as permitted by national and local policies.

On May 21, Jiashi Media and Jiachuang Video announced on the same day that they would rely on their respective advantages to jointly carry out industrial operation cooperation of "virtual reality + radio and television" and jointly build Jilin Province radio and television virtual reality broadcast control cloud platform.

On June 1, Verui Technology, a VR professional company owned by Hubei Radio and Television, used the world's leading dual-camera 360°VR panoramic view to simultaneously broadcast the "World Chinese Emperor Yan's Hometown Root-Seeking Festival and Visiting Emperor Yan's Shennong Ceremony". During the event, through the live VR live broadcast experience area, Hubei Radio and Television Network Cable TV VR live broadcast channel and the Internet VR live broadcast platform, the audience can put the audience in the center of the ceremony site as long as they wear VR glasses and use the customized APP of Verui Technology., allowing the ceremony site to have comprehensive, three-dimensional and multi-angle zero-distance contact with the audience, bringing an immersive, real-life audio-visual experience to the audience.

On June 30, CITIC Guoan issued an announcement stating that it plans to subscribe for 3,947,031 Class B preferred shares to be issued by NextVR through its wholly-owned subsidiaries with US$20 million in cash, accounting for 2.27% of the total issued share capital, with a total valuation of US$800 million. NextVR is the only company in the world that can provide high-definition VR live broadcasts and is expected to become a VR live broadcast unicorn. Companies can transmit live 3D, high-frame-rate video images, establish geometric models of the environment, while also allowing high-quality streaming content playback through home and mobile networks.

2. Summary of Radio and Television Station's entry into VR In

March, at the launch conference of "2016 Super Girl", all the guests attending the conference were equipped with a VR product-Storm Mirror, and experienced the panoramic feeling brought by virtual reality technology. and presence, becoming one of the first batch of VR live conference experiences in China. The significance of this Mango TV conference also transcends any simple product or content conference. It successfully sounded the rallying call for domestic content parties to accelerate their entry into the VR field.

In 2015, in the special program "Belt and Road" of CCTV's "News Network", anchor Ouyang Xiadan completed light visual travel between different countries by doing virtual work on the real scene. In March 2015, CCTV was completely revised and upgraded. A major feature of the new version of CCTV is its advanced layout, exploring new audio-visual applications, launching the "Panorama China" experience channel, and will launch the "Flying Over China" drone aerial photography collection activity. Supported by virtual reality VR technology, it uses three-dimensional panoramic videos, panoramic pictures, etc. to show beautiful China.

On June 1, Oriental Pearl announced that its controlling shareholder Shanghai Culture, Radio, Film and Television Group Co., Ltd.(referred to as SMG) plans to jointly establish a joint venture "JAUNT China" with CMCVR Co., Ltd. and American VR company JAUNT to provide users with movie-level VR film and television content. JAUNT is currently the most prestigious technology company in the world in the field of VR film and television. It has a complete set of solutions from front-end shooting equipment, post-automatic stitching, cloud transmission services, to content release.

In June, Beijing Competitive Times Technology Co., Ltd.(referred to as Competitive Times) and Shandong Radio and Television VR Channel reached a strategic cooperation relationship on cooperation in WVA events (global VR e-sports competition). Both parties represented Li Jinlong, founder and CEO of Competitive Times, and Shandong Radio and Television Station VR Channel Director Li Sen officially signed the contract in Beijing on June 16, 2016.

In terms of standards, the AVS Standards Working Group has launched the research and development of virtual reality audio and video coding and decoding technology, and is expected to launch the AVS virtual reality standard with my country's independent intellectual property rights. Based on the development status of virtual reality technology and industry needs, the AVS Standards Working Group launched the formulation of virtual reality technology standards, and attracted scientific research universities such as Peking University, Tsinghua University, and University of Science and Technology of China, as well as Huawei, Tencent, LeTV, iQiyi, and Storm. and other well-known companies participated together.

2. Juling Information: VR+ Radio and Television is expected to create hundreds of billions of yuan in growth.

Financial institution Juling Information also issued a document stating that Radio and Television has become the only choice for VR to reach the C-terminal. First, Radio and Television adopts broadcast-based transmission, and the bandwidth is not affected by concurrent request processing, ensuring the smooth transmission of high-quality VR content; Secondly, the number of users is huge, with 239 million cable TV users. The number of users covered by Radio and Television through cable TV networks far exceeds that of mobile phones, pads, etc.; Moreover, Radio and Television's status as a traditional entertainment platform is declining day by day, and revenue growth is slowing down. High-quality VR content is expected to help Radio and Television create new consumption. VR promotion and development will receive strong support from Radio and Television.

VR+ Radio and Television is expected to create an incremental market of hundreds of billions, and the platform shares the industry feast with cable TV operators. First, member subscription and pay-on-demand are the two main ways to monetize VR radio and television content. Due to the consumption habits of domestic users, member subscription will contribute most of the market revenue; Second, through calculations, the scale of the member subscription market will reach 30 billion yuan, and the optimistic situation is expected to impact the 100 billion market. The scale of the on-demand payment market is about one-tenth of the member subscription market, with a scale between 2 and 9 billion yuan; at the same time, the advertising business will also benefit from it; Third, third-party platforms are expected to occupy the content and user portal, sharing the industry feast with cable TV channels.

3. Technical Discussion and Thinking on VR+ Radio and Television

Zhou Zhong, head of the State Key Laboratory of Virtual Reality Technology and Systems and doctoral supervisor of Beijing University of Aeronautics and Astronautics, said at the Zijin Media Industry Forum that VR+ Radio and Television may bring disruptive changes, and Radio and Television need to Pay attention to virtual integration technology, and it is recommended that Radio and Television seize the living room, interact with multiple people, and penetrate into major industries.

Zhou Zhong also proposed the traditional advantages and possible opportunities of radio and television:

1. First-hand high-quality resources: sophisticated collection equipment, professional editing and editing team, reliable and stable transmission bandwidth and cache, high-definition and high-presence effects.

2. Living room and theater scenes: smartphone-tablet-PC-TV-theater, large screen, shared by multiple people.

3. Interaction and full field of view brought by VR: living room + interactivity, theater + full field of view, interactive effects.

Editor: yvette