The "Culture +" investment concept promotes the cultural industry to rise against the trend, with a maximum increase in net profit of 5504.9%

Recently, a total of 247 A-share companies have released annual reports. Among them, all 56 cultural listed companies with net profits in 2015 achieved profits without exception. Among them, 4 companies had net profits of more than 1 billion yuan. The highest increase in net profit of cultural listed companies reached 5504.9%.

The original title "Culture +" investment concept: promoting the cultural industry to rise against the trend.

Cultural listings in the A-share market have produced a satisfactory "report card".

Recently, a total of 247 A-share companies have released annual reports. Among them, all 56 cultural listed companies with net profits in 2015 achieved profits without exception. Among them, 4 companies had net profits of more than 1 billion yuan. The highest increase in net profit of cultural listed companies reached 5504.9%.

According to the performance report, Zhongnan Media achieved a total profit of 1.808 billion yuan in 2015, an increase of 16.66% over the same period last year.

During the interview, the reporter learned that the reason why almost all cultural listed companies make a lot of money is that it is inseparable from the "culture +" investment concept.

So, what is "culture +"? According to Li Chang, deputy director of the New Economy and New Industries Research Center of Tsinghua University,"culture +" has penetrated all fields and industries of the economy and society. It refers to the integration of culture and all fields, not only industries, but also society, ecology, etc.

In an interview with reporters, Li Chang said that on the one hand,"culture +" can enable culture and related fields to enhance each other and develop together, such as "culture + finance","culture + technology","culture + creativity", etc.; On the other hand, it can generate chemical reactions in related fields, focus on culture, promote the improvement of the connotation of various fields, enhance their cultural attributes, and increase their added value, such as "culture + tourism","culture + sports","culture + agriculture","culture + construction", etc.

A set of data shows that in 2015, the added value of the national cultural and related industries is expected to reach 2.65 trillion yuan, an increase of more than 10% over the previous year, far higher than the GDP growth rate during the same period, and its proportion in GDP has increased to about 3.9%.

According to the reporter, at present, while my country's cultural industry continues to develop, related enterprises are also growing. While promoting economic structural adjustment, they also promote the transformation of development methods. In addition, cultural creativity has also been rapidly improved. Cultural companies have produced better cultural products and provided good cultural services. For example, in 2015, the total box office of movies nationwide reached 44.069 billion yuan, an increase of 48.7% over the previous year, of which the box office of domestic films was 27.136 billion yuan.

"At present, the strength of key cultural enterprises is constantly increasing. The list of the seventh" Top 30 Cultural Enterprises in China "in 2015 shows that the overall scale, strength and development level of key cultural enterprises have been further improved, and their market competitiveness and profitability have been continuously enhanced, and they have continued to maintain good development momentum." Li Chang told reporters that small and micro cultural enterprises are blooming everywhere, and culture is a concentrated area of "mass entrepreneurship and mass innovation." Affected by national macro policies, newly registered small and micro cultural enterprises last year showed a "blowout" trend, and the phenomenon of "ant economy" has become prominent. The integrated development of culture continues to deepen, and the deep integration of culture, finance, and technology has promoted the development of the cultural industry. In 2015, the capital inflow of the cultural industry was 324.18 billion yuan, including equity financing, bonds, crowdfunding, post-listing financing of the New Third Board, and post-listing financing. The scale of financing, etc., has increased significantly.

Through analysis by industry insiders, the huge increase in net profit of cultural listed companies is also related to the "dividends" of my country's relevant policies. Therefore, the cultural industry has reversed its growth even when my country's economic growth rate is sluggish.

"This is first and foremost the innovation of systems and mechanisms that has stimulated the vitality of cultural enterprises, such as the reform of the approval system, the reduction of industry thresholds, and preferential tax policies." Li Chang said that in addition, the favor of the capital market has helped cultural enterprises become bigger and stronger, giving full play to the scale effect. The level of creativity has improved and high-quality cultural products and services have been provided to the society. The change in consumption concepts has expanded market demand. Li Chang further emphasized.

Faced with the rapid development of cultural industries, future development is also worth looking forward to. Li Chang believes that the future development direction of the cultural industry is to provide high-quality cultural products and services, which is also the goal of the development of the cultural industry, that is, content is king. In addition, the integrated development of culture and technology is the driving force for the development of the cultural industry, especially the widespread application of Internet +, big data, and smart devices in the cultural field. Culture going global occupies an important position in the international cultural market and is the only way for the cultural industry to become bigger and stronger. Li Chang further stated.

However, some industry insiders also said that the added value of my country's cultural industry will account for 5% of GDP in 2016, and the goal of becoming a pillar industry of the national economy can be achieved nationwide.

Editor: vian