Netease's portal content department has undergone major adjustments: all channels have been cancelled and a live broadcast business group has been established

Netease will make major adjustments to the portal content department. The original technology, entertainment, fashion, open classes and live broadcast channels will be broken up and then integrated into the newly established live broadcast business group. Zhuang Xiaoyan, the former senior director of Netease Media's Live Broadcast Center, will become the general manager of the new Live Broadcast Business Group, reporting to the deputy editor-in-chief, and will be in charge of the director.

Original title exclusive: Netease's portal content department has undergone major adjustments. Various channels have been cancelled and established a live broadcast business group.

Reporters learned exclusively from many people within Netease on the 30th that Netease will make major adjustments to the portal content department. The original technology, entertainment, fashion, and public classes and live broadcast channels will be broken up and then integrated into the newly established live broadcast business group. Zhuang Xiaoyan, the former senior director of Netease Media's Live Broadcast Center, will become the general manager of the new Live Broadcast Business Group, reporting to the deputy editor-in-chief, and will be in charge of the director.

The reporter asked Netease for confirmation about the above changes, but the other party said that it was still in communication and had not yet had exact information.

It is reported that the above five channels in the content department of Netease's portal will be cancelled, and instead will be divided into three lines under the live broadcast business group: live broadcast, original creation and editing. However, the original financial channels, sports channels and news channels remain unchanged.

The above-mentioned Netease insiders told reporters that the above-mentioned major channels of the Netease portal held a mobilization meeting yesterday, and Zhuang Xiaoyan talked about the structure of the above-mentioned live broadcast business group through PPT. Zhuang's position was previously appointed through internal email.

The above adjustments will be implemented starting today. Many Netease employees will come to the company early in the morning to "move". All employees of the above five major channels will be moved from other floors to the fifth floor.

Since the beginning of this year, Netease has paid more attention to live broadcasting, and major channels have made many live broadcast attempts. Some of the press conferences that each channel participates in will also conduct live broadcasts on mobile phones.

Another major move by Netease's portal content department this year is to set up a Netease account, which will be responsible for Netease's deputy editor-in-chief Yang Bin (Weibo) Bin.

A retired Netease employee said that Netease accounts are not supported by all channels within Netease. Previously, Netease wanted to forcibly transfer personnel from major channels to operate Netease, but it encountered resistance from individual channels. In the end, instead of successfully resisting these channels, the number of channels was cut.

Editor: Nancy