Wang Changtian said several times about the online theater line: Let's take a look first, it's finally coming

At the Shanghai Film Festival in June this year, Wang Changtian, chairman of Enlight Media, once revealed that he would launch a video website perpendicular to the film industry at the end of August, which is to start with www.xiankan.com. Recently, it seems that there are finally signs of going online.

At the Shanghai Film Festival in June this year, Wang Changtian, chairman of Enlight Media, once revealed that he would launch a video website perpendicular to the film industry at the end of August, which is to start with www.xiankan.com. Recently, it seems that there are finally signs of going online.

On August 25, the WeChat public account called "First Look" was officially launched and began to be promoted on a small scale. First View WeChat introduces the latest blockbuster movies launched on First View online theaters, including "Kill the Wolf 2","Speed and Passion 7","Woman of the Dynasty", and "Mystery City". All of them are paid to watch and there is no advertising on the site.

On August 29, the account "First View Online" on Sina Weibo was also launched with a low profile, and a suspected cartoon character of a little red monster also appeared at the same time. The official Weibo profile reads,"If you are not together, watch a movie together." Updates the latest news and fan welfare activities to watch first every day.

On September 11, the final brand logo with the words "Watch HelloMovie first" was finally revealed on www.xiankan.com. It can be seen that the overall logo style is very youthful. And Movie also proves the vertical film business that Watch First has always claimed. On the focus chart is the preferential activity of "Look at the new launch first, and watch the blockbuster at half price". The newly released theater blockbusters "Destiny","Woman of the Dynasty","Pancake Man","Zhang Zhen Tells the Story", etc. can already be watched first and paid for.

First of all, looking at this launch, it can be said that it is quite low-key. So far, Enlight Media has not given any official statement for the time being. However, the author learned that the products we looked at first have not yet been fully officially launched. Wang Changtian, chairman of Enlight Media, once said at an investor exchange meeting,"The products we see first are under development. The products we have seen so far have a lot of innovative features and will have a better user experience."

Compared with the low-key nature of social media, the voice in the market first is louder. On August 27, First Watch launched the "Fun Yinghui" brand for the first time to hold the premiere of "Assassin Nie Yinnian" at Shanghai Peace Film Capital. Zhang Zhen, Zhou Yun and other leading actors attended and assisted. After the event, the professional film review group "General Administration of Film Censorship First" made a "Review Report of the General Administration of Film Censorship First" based on the post-screening questionnaire, highlighting that it had been reporting to the outside world before watching First. Movies and Internet genes were revealed.

On the same day, First Watch also teamed up with director Xu Zheng's "Lost in Hong Kong" to hold a live broadcast of the "Lost in Hong Kong". It was also a rare movie conference in the industry that integrated entertainment, viewing and user participation. Live broadcast.

On September 6, the Shanghai premiere of "Mission Impossible 5: Mysterious Land" also showed a "watch first" figure. Watching Fun Cinema first collected a large number of fans to gather at the premiere. These fans could not only watch the movie "Mission Impossible 5" first, but also interact closely with superstar Tom Cruise. Like "Assassin Nie Yinnian","Mission Impossible 5" is also a blockbuster released by Non-Light Pictures. It can be seen that although it has a light background, First Look is still an independently operated open movie video platform.

It can be seen from all kinds of details that a lot of preparations have been done for the upcoming launch. Although no more information has been given at present, judging from the previous series of actions, the official launch of the company is not far away. This will be an important part of Enlight Media's Internet layout.

Editor: queenie