Micro Whale VR gives a half-year report card. How are the hardware, content, and capital laid out?

On September 20, Micro Whale VR held a press conference. Micro Whale Technology CEO Li Huaiyu reviewed the development results of Micro Whale VR in the past six months, and officially released the first Micro Whale VR top-level configuration based on the Snapdragon 820 platform +2K AMOLED to the outside world. All-in-one VR machine Micro Whale X1.

On September 20, Micro Whale VR held a press conference. Micro Whale Technology CEO Li Huaiyu reviewed the development results of Micro Whale VR in the past six months, and officially released the first Micro Whale VR top-level configuration based on the Snapdragon 820 platform +2K AMOLED to the outside world. All-in-one VR machine Micro Whale X1.

At the Micro Whale VR Strategy Conference held in Beijing in April this year, Micro Whale Technology announced that it would invest 1 billion yuan in the VR field, produce 10,000 hours of VR premium content and create a VR geek team of 1,000 people.

With so many fields of VR, why does Micro-Whale VR choose VR live broadcasts?

Half

a year has passed since the layout of Micro Whale VR. At the capital level, Micro Whale VR, SMG, Oriental Pearl New Media and JAUNT will invest a total of US$100 million worth of capital to form "JAUNT China." The company will fully replicate all of JAUNT's operations in the United States.

In addition, we invested in Next VR, which has broadcast NBA games and the U.S. presidential democratic debate, and introduced more live broadcast technology to solve the two major bottleneck problems of shooting and transmission in VR live broadcasts.

At the content level, the micro-whale VR production team has produced more than 2000 VR videos, including "New Songs of China","Heroes of Earth" and the SNH48 finals.

Li Huaiyu said that micro-whales use VR to shoot these IPs that have great influence in China. On the one hand, cross-media interactions enhance the strategic value of these IPs. On the other hand, they use mature IP fan bases to divert to the VR industry and drive the VR market. development.

After

more than half a year of exploration, Li Huaiyu, co-founder and CEO of Micro Whale Technology, said that Micro Whale has explored some ways to create high-quality VR content from the three directions of traditional variety sports IP recording, original content production and VR live broadcast:

The first category is VR recordings of well-known IPs, such as the VR version of "China's New Songs" and the VR version of "Heroes of Earth" previously filmed by Micro Whale.

The second category is more original VR content, such as the "Polar VR" documentary previously produced and filmed jointly with Five-Star Legend. In the future, micro-whale will not only shoot and disseminate variety sports content, but will also pay more attention to humanistic feelings and strive to create more high-quality content that "hits people's hearts".

The third category is VR live broadcast. Li Huaiyu believes that VR brings people an immersive experience, and compared to recording, live broadcasts can make viewers more excited, and VR live broadcasts will also become the core explosion point in the future.

Li Huaiyu once explained to reporters the two major advantages of micro whales in the field of VR live broadcasts: At the

resource level, micro whales can take advantage of the content IP advantages of Chinese culture and have many partners.

At the technical level, the micro-whale's live broadcast team has strong research and development capabilities. For example, using self-developed octahedral coding, bandwidth usage can be reduced by half without reducing clarity, which not only reduces costs, but also improves Fluency.

In terms of APP, Micro Whale VR released the APP in July this year, which has both Android and IOS versions.

In addition to software and content, the micro-whale VR all-in-one X1 was officially unveiled at a price of 3999 yuan.

The micro-whale X1 is equipped with a Qualcomm Snapdragon 820 processor and a 2K resolution AMOLED screen. Coupled with the asynchronous time warping algorithm (ATW) and the front buffer rendering algorithm (FBR), the latency of the all-in-one machine can be reduced to 17ms, with low afterglow. The characteristics can reduce the wearer's dizziness.

In addition, the highly directional panoramic sound is another highlight of the micro-whale X1. During use, the user turns his head, and the sounds heard from different angles are different.

By sorting out the layout of micro-whale VR, we can see that micro-whale has a clear strategic positioning for VR: producing VR content including live broadcasts, film and television, and building a content platform. After all, it is "backed" by Chinese culture. Mountain, micro-whale has natural advantages in copyright, IP, shooting team, capital chain, etc. At present, micro-whale has also had a layout in the VR hardware field, which can be said to have created a relatively complete VR ecosystem.

Editor: yvette