Mango TV Short Video entered today's headlines variety show IP media integration and upgrade again

Short Video content of all its variety shows will be opened by Mango TV and distributed the program content in the form of headlines.

. On March 10, Today's Headline announced that it has officially reached a strategic cooperation with Mango TV. Mango TV will open up the Short Video content of all its variety shows and distribute the program content by entering the Headline account. Today's Headline will provide Mango TV with algorithm distribution, big data analysis and promotion resources support, and work with Mango TV to create and incubate variety IP. It is reported that the market scale involved in the entire cooperation is far larger than before, reaching hundreds of millions.

Striking out everywhere, Today's Headline "Crazy" expands Short Video content library.

As we all know, Today's Headline has always favored Short Video. In the 2016 live broadcast tide, Zhang Yiming stood up to support Short Video more than once. At last year's Headline Creation Conference, Zhang Yiming announced that he would invest no less than 1 billion yuan to support Short Video creators in the next year, and claimed that today's Headline has become the largest Short Video platform, with an average of 1 billion Short Video views per day.

At the same time, during the Spring Festival, today's Headline also announced the wholly-owned acquisition of Flipagram, the American Mobile Short Video creator community. It is reported that Flipagram is a software that allows ordinary users to tell their stories through Short Video. There are currently apps in 37 languages and users in 15 countries.

Some time ago, Today's Toutiao acquired Yuncheng City Sunshine Culture Media Co., Ltd. through capital operation. What the outside world is most concerned about is that Today's Toutiao bought Yuncheng Sunshine in order to "buy a license and seek a name" with the audio-visual certificate in its hands. The purpose is very obvious. There are indications that Short Video will be the core goal of the next stage of today's headlines development.

Nowadays, the arrival of Mango TV, a strong domestic IP content platform, will once again expand the number of high-quality Short Video in today's headlines, which is a further deepening of the headlines Short Video strategy.

In the transformation relay, Mango TV wants to use Short Video to drive long videos

. Looking back on Mango TV's side, it chose Today's Headline as an entertainment variety Short Video partner because of its massive number of users on the mobile side and the influence of the content distribution capabilities of recommendation algorithms. As of the end of 2016, today's headlines have reached 78 million daily activities, and the average daily usage time for a single user is as high as 76 minutes.

With the powerful content distribution capabilities of Today's Headline, Mango TV can drive the playback of long videos through high-quality original Short Video to maximize the spread of its variety IP. This is Mango TV's mobile exploration of variety IP and a new attempt in media integration.

In fact, both sides have already made some explorations in entertainment variety content before. Mango TV, which has transformed from a traditional TV station, entered today's headlines in the form of headlines last year. In the past year, the video content released by Mango TV has received more than 800 million clicks, of which the highest number of views for single Short Video has reached more than 3 million. At the beginning of 2017, Mango TV and Today's Headline jointly launched the "Different Singer" creative video solicitation activity for the revised and upgraded original music program "Singer", attracting a large number of high-quality video creators to participate and incubating hundreds of creative Short Video., bringing millions of clicks. At the same time, the outstanding creators discovered during the event also gained the opportunity to enter the headline creation space.

More importantly, Mango TV's important variety show "2017 Happy Boys" this year has been launched, and as Mango TV's trump variety show,"2017 Happy Boys" will be greatly upgraded in terms of gameplay. In addition to distributing a large number of audition Short Video on today's headlines, Mango TV will also launch a more direct interactive method on the headlines platform.

Short Video: An unquestionable trend in the next generation of pictures

and texts. Short Video are regarded as the core economy of the Internet and a serious business that the media will bet on in the future. Zhao Tian, senior vice president of Today's Headline, mentioned an important concept in his speech at the New List Conference: Short Video are not shorter videos, but next-generation pictures and texts.

In Zhao Tian's view, Short Video will become a more efficient and accurate carrier to a certain extent. Within five years, with the improvement of industrial environments such as bandwidth, computing power and video production capabilities, videos will replace graphics and text as a new type of content carrier. How people read text and pictures today will be how they watch videos in the future.

Based on this, whether it is today's headline 1 billion yuan plan to support Short Video creators, a series of methods to achieve cooperation on content strategies, or the video copyright protection system to be launched this year, they all focus on the prospects of Short Video in the future trend of content iteration.

Editor: Nancy