YouTube will start offering paid video services

As the world's largest video site, YouTube has prepared a series of programs for users of paid services. YouTube will release some of these shows at a launch event in Los Angeles on October 21. These programs also received investment from YouTube.

As the world's largest video site, YouTube has prepared a series of programs for users of paid services. YouTube will release some of these shows at a launch event in Los Angeles on October 21. These programs also received investment from YouTube.

Industry sources said YouTube announced a project last year to "fund new content from top content producers." These programs were the results of the project at the time.

At the time, YouTube did not announce that the content it invested in would require paid viewing. However, sources said YouTube currently hopes to put at least some of this content on paid premium services. This paid service will also provide functions such as video de-advertising.

YouTube will continue to offer a free, ad-supported version. In addition, all videos provided for free will also appear on paid services. It is for this reason that YouTube insists that all video producers who generate revenue through advertising should join services based on a subscription model.

It is unclear when ordinary users will be able to watch new YouTube shows. Sources said that some of the content invested by YouTube has not yet been produced and will not be released until 2016. In September this year, it was reported that industry insiders expected YouTube to release a subscription-based service by the end of October. However, this release may also be postponed until after 2015.

People at YouTube declined to comment on the news.

YouTube announced a strategy in 2011 to invest more than $100 million in multiple content producers. Those content producers include artist Jay-Z and Hollywood star Ashton Kutcher, who were invited to help create content on YouTube. The video industry generally believed that YouTube's project at the time was a failure.

This time, YouTube is focusing on funding "native" video stars. Compared with the big-time celebrities who have become famous, these stars know how to reach YouTube's young audience.

When YouTube announced investment plans last year, industry observers speculated that YouTube would try to retain the most important content producers on the platform, rather than seek content from rival platforms such as Facebook and Vessel. Vessel is a video website founded by former Hulu CEO Jason Kilar.

In April, YouTube announced some new content it had invested in, including movies from DreamWorks 'AwesomenessTV. (Li Wei)

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Editor: vian