China exhibitors at the Venice Film Festival reduce "cold" trading market becomes increasingly deserted

Pascal Diot, director of trading and marketing at the Venice Film Festival, told the truth. Compared with last year, participation in China films has dropped significantly: "I have to say that only a small number of film companies have come to Venice this year." In 2014, many China film companies came to Venice.

Pascal Diot, director of trading and marketing at the Venice Film Festival, told the truth. Compared with last year, participation in China films has dropped significantly: "I have to say that only a small number of film companies have come to Venice this year." In 2014, many China film companies came to Venice.

Diot believes that China filmmakers are becoming more cautious: "I believe that China's film industry is undergoing a period of transformation. For the past two years, they wanted to be everywhere. They participate in all the big film industries, try to invest, find collaborations, etc. But now, they may have realized that it doesn't mean that if you find a partner, the international market will treat you as someone who truly knows what you are doing."

"Not taken seriously", which means that most of the domestic companies that came last year did not taste the benefits. For example, iQiyi was a participant in the Venice Exchange Market last year and also released news such as "Working with the Venice Film Festival to reach global video cooperation." But this year iQiyi is just participating and no longer doing these things.

There is another reason that Diot did not mention is that among the three major European film festivals, the Venice Film Festival trading market, which adheres to the "high-cold" route, has been relatively deserted in recent years. The number of booths in the exhibition hall is limited and can accommodate a maximum of two to three hundred people, which is far from the bustling scene of thousands of people at the Berlin Film Festival and Cannes Film Festival.

The Venice Film Festival is in trouble these days. On the one hand, the Cannes Film Festival, which was held earlier, stole high-quality film sources in advance. On the other side is the same scheduled Toronto Film Festival, which is closer to Hollywood and has greater value as a trading platform. Including many China films, they have turned to Toronto.

Editor: vian