Beijing Global Theme Park Joint Venture Agreement Signed, the world's largest integration of more China elements

After the project is implemented, it will become the first global theme park in China and the first international first-class ultra-large modern theme park built in Beijing.

On the morning of September 13, the signing ceremony of the "Joint Venture Agreement" for the Beijing Global Theme Park and Resort Project was held at Comcast NBC Universal Group's New York headquarters. Li Shixiang, member of the Standing Committee of the Municipal Party Committee and Executive Deputy Mayor, attended the signing ceremony.

The Beijing Global Theme Park project was approved by the State Council and approved by the National Development and Reform Commission on September 25, 2014. Over the past year, under the direct leadership of the Municipal Party Committee and Municipal Government, all relevant units have innovated their work ideas and working methods, strived to overcome difficulties, and all project work has been efficiently advanced. After a lot of arduous and fruitful work by both sides of Sino-US cooperation, great progress has been made in project business negotiations.

The signing of the "Joint Venture Agreement" is a new milestone for the Beijing Global Theme Park and Resort project, laying a solid foundation for the project to enter the substantive operation stage. After the signing of the Joint Venture Agreement, China and the United States will establish a joint venture company as soon as possible, quickly carry out various preparatory work, accelerate the project development process, and complete and open the park as soon as possible.

Li Shixiang, member of the Standing Committee of the Municipal Party Committee and Executive Deputy Mayor, witnessed the signing of the "Joint Venture Agreement" between the two parties and met with Brian, Chairman and CEO of Comcast Group. Roberts, NBC Universal Group CEO Steven. Baike, Thomas, Chairman and CEO of Universal Theme Parks and Resorts Group. Williams held talks.

Li Shixiang said that the Beijing City government will continue to provide strong support for the project and create a good environment for the construction and operation of the world's highest-level theme park in Beijing. Comcast NBC Universal Group is welcome to continue to expand its investment in Beijing.

Roberts thanked the Beijing City government for its support and assistance to Comcast NBC Universal. He expressed his optimism about Beijing's future development prospects. Comcast NBC Universal is willing to work with its partners in Beijing to build a high-level theme park and will further seek opportunities to expand related business in China, especially in Beijing.

The

construction site of the world's largest Beijing Global Theme Park, which strives to be completed and opened in 2019, is located in Tongzhou Cultural Tourism Zone, at the intersection of Liyuan Town, Zhangjiawan Town and Taihu Town in Tongzhou District. The planned site is 4 square kilometers, of which the core area covers an area of 1.2 square kilometers and the peripheral control land is 2.8 square kilometers. The total construction area of the project is approximately 2.02 million square meters, of which the construction area of the core area is approximately 790,000 square meters. It is jointly invested and constructed by Shouhuan Company and American Global Company.

Universal Studios Beijing will be Universal Studios 'sixth theme park in the world and third in Asia. 1.2 The square kilometer area is already more than twice the size of Universal Studios in Osaka, Japan, and is as big as nearly five Universal Studios in Singapore. If you include the 2.8-square-kilometer resorts in the periphery, it will be 16 times the size of the project in Singapore. Even if you include the two in the United States, the one in Beijing will be the largest.

According to reports, the first phase of the Beijing Global Theme Park Resort project is planned to take five years to build, and strive to complete and open the park in 2019. Follow-up projects include a second theme park, a water park and five other resort hotels. The total investment of the project is about 50 billion yuan, of which the core area is about 21.5 billion yuan. Famous Hollywood director Stephen. Spielberg will participate in the design of the Beijing Universal Theme Park. Universal Studios plans to build commercial streets and themed resorts in the future, build a global city avenue integrating diverse retail, catering and entertainment facilities, and the world's first global-themed resort hotel to date.

After the project is implemented, it will become the first global theme park in China and the first international first-class ultra-large modern theme park built in Beijing.

Outstanding features will incorporate more China elements.

The Universal Theme Park is a large-scale theme park under the Universal Pictures Company of the United States. Together with Universal Carnival and Disney Theme Park, it is known as the world's three major entertainment theme parks. The amusement projects include Harry. Potter's Wizarding World, Transformers 3D Adventures, Stealing Dad Little Yellow Man, Jurassic Park River Adventures, etc.

In 2013, more than 35 million tourists visited Universal Theme Parks located around the world and experienced various attractions.

The theme of the Universal Theme Park is "Movies". Tourists not only watch movies inside, but also "enter" the movies immersively, walk into the Hogwarts School of Witchcraft and Wizardry, and experience Harry firsthand. Potter's Wizarding World; Using the most advanced 3D technology to fight side by side with Transformers; personally experience how some scenes in the movie were shot, solve the mystery of special effects shots, and review classic movie scenes.

Guo Jinlong, Secretary of the Beijing Municipal Party Committee, once pointed out when he visited Tongzhou for research,"In project planning and construction, more China elements should be integrated and more foreign tourists should be attracted to experience the charm of China's history and culture." Williams, chairman and CEO of Global Theme Parks and Resorts Group, also revealed that considering special weather factors such as Beijing's long winter, some more suitable indoor amusement projects will be developed based on existing classic projects.

Prospects After completion, it is expected to become a new engine of economic development

. After completion, the Beijing Global Theme Park project is expected to receive more than 10 million tourists a year, with a peak of 15 million, and an average annual operating income of about 8 billion yuan.

According to convention, the income of 1 yuan theme park can bring 7 yuan in indirect benefits, which means that the indirect benefits will reach tens of billions of yuan. Global theme parks are likely to become a new engine for Tongzhou's economy and even Beijing's economic development.

The second is to promote Tongzhou's commercial development. In addition to the shops in its own park, the Global Theme Park will definitely attract more businesses to stay in the surrounding area. With the reception volume of tens of millions of people every year, there will be huge demand for catering, accommodation, leisure, shopping and other aspects of tourists across the country and even around the world.

According to analysis, in the face of the triple pressures brought about by the continued economic slowdown and the rapid development of online shopping, the physical retail industry is constantly being impacted. In order to break through the dilemma, the physical retail industry is trying to recover its decline by adjusting its structure and increasing experiential consumption. The introduction of global theme parks is expected to help it successfully break through. At the same time, the consumption levels of local residents will be enriched.

Relevant agencies predict that the Universal Studios Beijing project can create nearly 10,000 direct jobs and about 100,000 indirect jobs. At present, about 700 million people in China have the economic conditions to visit theme parks. By the time Universal Studios in Beijing opens in 2020, 1 billion people will have this condition. The huge demand for jobs can allow people living in Tongzhou to find jobs in Tongzhou at the same time. By then, no one will say that Tongzhou is a "sleeping city" anymore.

Editor: yvonne