At the end of the year, nearly 30 new films were released together, and small and medium-cost films became mainstream

compared with the situation of many domestic blockbusters fighting each other in the same period in previous years, the film market in December this year appears to be somewhat "light," and films with various themes and small and medium-sized costs have become the mainstream. Whether the December film market, which has been in the doldrums for two consecutive years, can "break the game" this year remains to be seen.

entered December, and this year's New year's festival officially kicked off. According to statistics, during the period from December to February 8, 2016 (Spring Festival), more than 60 films will compete for the Lunar New year festival, of which December, the main force of the festival, accounts for nearly half of the total. Compared with the situation of a number of domestic blockbusters fighting each other in the same period in previous years, the film market in December this year appears to be somewhat "light," and films with various themes and small and medium-sized costs have become the mainstream. Whether the December film market, which has been in the doldrums for two consecutive years, can "break the game" this year remains to be seen.

< strong > performance has been in the doldrums for two years in a row, and the film market needs new films with good word-of-mouth in December < / strong >

with the gradual change of people's viewing habits, holiday consumption schedules such as "Spring Festival", "Summer Holiday" and "National Day" have gradually become the mainstream of the film market. This year, these three periods have all become "the strongest in history", while the influence of New year's files, once the leading time in the domestic film market, has relatively weakened. From 2012 to 2014, the monthly box office in December was 2.55 billion yuan, 2.14 billion yuan and 2.5 billion yuan respectively, which seems to be at odds with the big increase in the box office in the past three years. To this end, some filmmakers also seem to avoid December, with big-budget films such as "Kung Fu Panda 3" and "Sun WuKong's three dozen White Bone essence" scheduled for the Spring Festival. Hollywood films have been released collectively in November, and only a few new films such as the Thief have been released this month. As of November 20, the country's total box office in 2015 has reached 38.6 billion yuan, and the results in December will finally determine how far this figure can go.

looking at the new film in December this year, not only the traditional blockbuster "the Legend of the Dragon", but also the three directors Zhang Yimou, Feng Xiaogang and Chen Kaige have not been seen. Only Feng Xiaogang appeared on the screen as an actor in the Old Cannon. Still, in a year full of box office miracles, December's movie market is not without hope. In the second half of this year, "counterattack works" such as "the Great Holy return of Journey to the West" and "Charlotte annoyance" appeared in the movie market, which shows that many audiences have become more rational in choosing films, and good word-of-mouth can attract audiences more than big productions and star brands.

< strong > comedies are still the main body, and only when connected with the earth atmosphere can they become dark horses. < / strong >

December's new films are mainly comedies, with diversified themes and types, which is also a concentrated portrayal of the film market this year. The success of films such as "Pancake Man" and "Charlotte annoyance" proves that there is still a big market for comedies and is the most promising genre to become a dark horse, but the key lies in whether the work can break away from the conventional plot and jokes and bring the comedy to the ground. On December 4, there will be two "science fiction comedies" competing at the same time. Wang Baoqiang, Xiao Shenyang and Dapeng, the three popular comedians together, tell funny and grotesque stories about aliens breaking into the world. Zhang Ziyi and Guo Jingming's film "descending from the Heaven", which was released on the same day, tells the story of four young people who live in the same apartment played by Chen Xuedong, Zhang Yixing, Li Xiaolu and Jiang Wen. a meteor a day turned into a lovely baby with special powers came among them, and the film was positioned as a family comedy at its premiere in Beijing yesterday. Director Wei Nan said that through a series of family "embarrassing things", the film also shows some hot spots such as parenting and parent-child relationship. In addition, comedies such as "Pilgrimage to the West", "investigation in Chinatown" and "Reading of Heaven" will also be released this month.

< strong > New films are released in groups. Feng Xiaogang and Deng Chao compete for Christmas Eve < / strong >

nearly 30 new films make December almost reach the level of an average of one new film a day. Actually, according to the arrangement, most of the new films are clustered on the three Fridays of this month and the 31st day before New Year's Day's holiday. It is worth mentioning that the once popular "Christmas" has only two new films left this year, but these two new films are the works of high-profile new film stars. On December 24, Feng Xiaogang will play the leading role for the first time in the movie "Old Gun er". He, who called himself "the New Man" last month, has just won the Golden Horse Actor with the film, in which he interprets the role of the sixth master of Beijing's "old gun" in his own unique way. The film "villains and Angels" co-starred by new Jinjue actor Deng Chao and his wife Sun Li will also be unveiled on the same day. The film tells a surrealist story that integrates multiple entertainment elements. Deng Chao, who has always been good at spoofing, held a "square dance" theme conference in Beijing the day before yesterday. According to screenwriter Yu Baimei, Deng Chao and Sun Li fell in love by dancing "square dance" in the world's tallest small square. The film is about love but more comedy, hoping to convey a happy spirit to the audience.

Edit: vian