The original program "Beach Grab" on the screen is "transfusion" with traditional culture

"Taking variety shows as an example, traditional programs adopt a recorded and broadcast mode, and the audience has a weak sense of participation. From the perspective of explosive and content richness, entertainment content is currently the most effective for VR (virtual reality) technology, because the production of entertainment content is high-frequency and is consumed by the masses."

Recently, the State Administration of Press, Publication, Radio, Film and Television issued the "Notice on Vigorously Promoting Independent Innovation of Radio and Television Programs", requiring all satellite stations to regard program originality as the core of independent innovation work and develop Chinese cultural genes and Original programs with China characteristics. In response to the requirements of the "Notice", original programs on TV have been making frequent efforts recently. Industry insiders pointed out that there is huge room for the development of original programs in the future, and patience is needed to create a loose space for the growth of programs.

Liu Tao in "The King of Cross-Border Songs"

"Come on! "Towards the Future" sparks a "science craze"

. In addition to singing competitions and outdoor reality shows, what "blue seas" are there for TV program innovation? Recently,"Come on!" was launched on CCTV "Towards the Future" gives a new answer. As a scientific experiment program,"Come on! "Towards the Future" brings "professional" science to the "entertainment" stage, in order to show the happiness of science in an entertaining way and explore the mysteries of science in a more vivid and tangible way. In addition,"Come on! "Towards the Future" will also invite multiple scientists to participate in the program, allowing them to serve as "pioneers" in popularizing science, so that more people can pay attention to science and increase their interest in science.

"Cross-border Singer" stars become "newcomers"

domestic music programs are numerous and varied, but although they are slightly different under the tide of introducing programs, they are difficult to be unique. "King of Cross-Border Songs", which is being broadcast on Beijing Satellite TV, has received a lot of attention and praise because of the first "opening up" of actors such as Liu Tao and Wang Kai. While ensuring the entertainment of the program, the professionalism of these musical "newcomers" has also been affirmed. Lao Zai, the music director of the program, said: "Although it gives me the biggest feeling is cross-border, this program has more respect for music. The singers who came to the show and their awe of the stage and music touched me a lot. I found that they were passionate and serious. We will make greater determination to make this program musically better, so that they can step on it more steadily."

Traditional culture "transfusions" into original programs

. What sparks will Chinese food and traditional Chinese medicine create when they encounter TV media? Recently, with the broadcast of the "Root Pulse" chapter, the first season of "Materia Medica China" officially came to an end. As the first documentary series on traditional Chinese medicine culture in China, and the first documentary to enter Jiangsu Satellite TV's prime time on Friday night, the premiere ratings even reached 0.83%. The ratings of many consecutive programs exceeded that of many popular variety shows."Materia Medica China" left an "exclamation point" for the audience. During the broadcast of the program, topics such as "harmonious coexistence between man and nature" and "inheritance and development of traditional Chinese medicine" once aroused heated discussions among the audience.

The third season of "Star Chef" is being broadcast on Jiangsu Satellite TV. As a celebrity food competition reality show, the program integrates Chinese food with star competition. As the audience's changing tastes, it incorporates the most popular food elements nowadays. The combination of stars and amateurs makes the seemingly unreachable rare delicacies and stars more down-to-earth.

To do a good job in originality, we need to "apply both soft and hard"

Deng Wenqing, associate researcher at the Liberal Arts and Research Department of Communication University of China, said in an interview that China variety shows need to further update their concepts and technologies. Modern television is a comprehensive expression, and lighting, sound effects, and stage beauty are all important contents of TV programs. Li Zhen, CEO of Mido Entertainment, who successfully created the VR version of "I am a Singer", told reporters: "Taking variety shows as an example, traditional programs adopt a recorded and broadcast mode, and the audience has a weak sense of participation. From the perspective of explosive and content richness, entertainment content is currently the most effective for VR (virtual reality) technology, because the production of entertainment content is high-frequency and is consumed by the masses."

In addition to hardware innovation, updates in "software" seem to be more urgent. Chang Jiang, a lecturer at the School of Journalism at Renmin University of China, believes that high-quality original programs are based on a highly developed industry division of labor, professionalism and artist cultivation mechanism. Leaving these foundations, we just blindly pursue the novelty of form and sacrifice the essence. At this point, foreign variety shows have something worth learning from. For example, South Korean variety shows are well-produced and can fully mobilize the role of "idols", which enriches the content of variety shows and ensures their appeal to young audiences. Some industry insiders also pointed out that the domestic TV market currently has a great demand for original programs, but original programs cannot be done too hastily. We must use a tolerant attitude to create a more relaxed space for the free growth of programs.

Editor: Nancy