Novels, films and movies turn into games when they are cold, but pan-entertainment IP adaptations just look beautiful

With the rapid development of the pan-entertainment industry, more companies have seen the powerful power of IP. In order to achieve the goal of video-game linkage, it has become a common practice to adapt novels and TV series into games. There are more and more pan-entertainment IP adaptations into games, but there are not many games that can really be left behind by the market. When many games were removed from the shelves, they almost followed suit. This can't help but make people sigh why even a very popular IP adaptation game is just a flash in the pan?

Unconsciously, 2016 has come to an end. Looking at the development of the pan-entertainment industry in 2016, IP is still popular. "Old Nine Gates" was put on the screen, and "Smiling is Beautiful" overpowered most film and television dramas with absolute advantage. Of course, there are many works adapted from well-known IPs this year, such as "Huan Cheng" and "Xian Xian Qing Yun Zhi", which received good responses after being broadcast.

In 2015, the IP adaptation craze reached a peak. As of this year, the IP craze is still ongoing, but the growth rate has slowed down a lot. With the rapid development of the pan-entertainment industry, more companies have seen the powerful power of IP. In order to achieve the goal of video-game linkage, it has become a common practice to adapt novels and TV series into games.

Nowadays, the most common games we see are just these: national games, like "Happy Entertainment". Games adapted from IP, such as "Lao Jiumen","Tomb Robbing Notes","Flower Thousand Bones","Long Song of Beautiful Mountains and Rivers","Immortal Dynasty and Qing Yun Zhi", etc. Another is that the game itself has its own IP, such as "Warcraft","Crossing the Firewire","League of Legends","DOTA", etc.

There are more and more pan-entertainment IP adaptations into games, but there are not many games that can really be left behind by the market. When many games were removed from the shelves, they almost followed suit. This can't help but make people sigh why even a very popular IP adaptation game is just a flash in the pan?

Pan-entertainment IP is not everything, but it is difficult to move without IP. Now

, the competition for well-known IP in the market has become white-hot. Not to mention the producers, let's just talk about the online broadcast platform, which is enough to reflect the fierce competition among commercial giants for IP. "Smiling is Beautiful" is broadcast exclusively on the entire Youku network, and "Old Nine Gates" is broadcast exclusively on the entire iQiyi network...

Judging from the popularity of TV series adapted from IP of these popular novels, IP is still very popular. What are giants looking for in competing for IP? That is a strong fan dividend accumulated behind IP. Many companies hope to use this to achieve video-game linkage and maximize profits. The ideals are full, but the reality is very bony. Relying on a passion without enough strategies to achieve it is ultimately empty talk. Because nowadays, almost all companies that realize the importance of IP have thought of this strategy, but only a few people can make a lot of money. IP is not so much the key to opening the door to the pan-entertainment industry, but rather a stepping stone. It depends on whether this brick is thrown far enough and whether it is loud enough. If it makes a big noise, you will become famous in one battle.

In fact, to put it bluntly, the strong gold attraction generated by well-known IPs is the brand effect. The effect produced by cultural brands, whether we admit it or not, has great commercial appeal. In the field of pan-entertainment investment, IP is indeed not everything, but it will be difficult without IP. This is also an important reason why giants are competing to seize popular IPs.

The audience of the game is small, and the video-streaming linkage only looks good.

Many of the games adapted from Pan-Entertainment IP are really just a flash in the pan. After the TV series is over, the game failed to retain the players and ended up with it. This is far from the producers 'expectations.

The reason, in the final analysis, is still because games adapted from TV dramas or novels are niche. These pan-entertainment IPs are almost limited to fans of the IP, making it difficult to attract more foreign fans. Even a game like "Happy Entertainment" that covers the whole country. Not to mention online games. Many games will appear later in the game. If you don't spend money, it will be difficult to clear the customs. It is indeed a bit hooliganism for the merchants to do this, but from another perspective, this is the profit point of the merchants, and this practice seems to be beyond reproach. However, in order to catch up with TV stalls, many merchants make rough production, which inevitably makes people feel that they are trying to collect money.

In addition, we need to know that games have very strict audience requirements. Game audiences should have a persistent love for games, be willing to spend money on equipment, and have relatively abundant leisure time. These alone are enough to block countless people from the door of the game. Online games also have extremely high technical requirements. If you go online for only three seconds each time, you will probably feel very upset. Technical conditions are important, but they are not decisive factors. As long as his heart is full of love, Xiaobai may not become a god, but he will not stay in the Novice Village forever.

It is precisely because of this that games adapted from pan-entertainment IP have many limitations, not only the weaknesses of the game industry itself, but also the weaknesses of IP. Take "Lao Jiumen" as an example. With the popularity of TV dramas on TV and online platforms, its games have also been followed up simultaneously and have been popular among many netizens.

But right now, it seems that the popularity of this game has also dropped a lot. Original fans still love novels most, complaining about TV dramas and games, and relying on passers-by fans is even more unreliable, because there are not many cases where people turn to fans, and most netizens are still very rational. The game "Old Nine Gates" is extremely difficult to attract housewives and workaholics, and many people very dislike tomb robbing themes. This is one of the reasons why the market is restricted.

Of course, there are also people who strive to get into the forefront of online games."Ghost Story" has a unique style and can be regarded as a mudslide in the online game world. This year, the "Ghost Story" game chose to be bundled in promotion with the TV series "Smiling Smiles," an IP adaptation of the well-known novel. The bundled promotion of two well-known IPs has had an exponential impact.

During the period when "Smiling is Beautiful" was playing, the search and clicks of the game "Ghost Story" ranked among the top on the entire network. Some people say that the producers of the game "Ghost Story" made the game popular with the help of "Smile". In fact, we didn't know that the two were in a mutually prosperous relationship during the broadcast of the TV series. Even so, it still cannot change the essence that the user scale of "Ghost Story" is not as large as that of League of Legends.

Games have far less impact on families than movies and television dramas

than games, and movies and television dramas adapted from Pan Entertainment IP are significantly more popular. Almost every family has a TV. Whether you watch it or not, many people turn on the TV the first thing they do when they get home. Some people say that when the TV is on, you feel like you are home. Does this make people transcend from the scope of pan-entertainment? NO! It's just TV that connects people with their families closer.

Many people don't play games, but most of them watch movies and TV dramas. Although they are full of slots, they will complain while watching. In terms of user universality, games are far less than the audience of movies and television dramas. No matter what program is, a family old and young can squeeze in front of the TV and watch it for a while. Games cannot.

Pan-entertainment IP has accumulated a large number of fans in other fields, but this does not mean that there will be so many fans if it is adapted into a game. The reason why large-scale online games such as "Warcraft", LOL, and CF have become world-renowned super IPs has a lot to do with the game itself. These games have all gone through many years of precipitation and have a large fan base. When the time is ripe, they can be developed in multiple formats. At present, Jiucheng is constantly developing new CF mobile games after Pan Entertainment has raised more than 100 million yuan in funds. After so many years, CF can still allow Jiucheng to spend such a large amount of money on development, which shows the ability to attract money behind CF.

In fact, many games adapted from pan-entertainment IP have gradually lost users without the film and television dramas they can rely on. They do not have a sufficient user base, and their subsequent efforts are becoming increasingly insufficient. Although these games seem to be developing well on the surface, they still cannot get rid of the label of "congenital deficiency and acquired deformity", and their tendency to collapse will become increasingly obvious.

In the future, cinema-game linkage will eventually become the inevitable development of the pan-entertainment industry. Here, our game companies may wish to calm down and think about this issue carefully. Whether the IP you get is really suitable for adapting it into a game, and the conversion rate of fans of the novel IP and game fans are all things game companies must consider. We also look forward to seeing pan-entertainment IP achieve profitability in all aspects of the pan-entertainment field in the future, which will be a major breakthrough in economic growth.

Editor: yvette