Similar and crude online texts enter overseas obstacles or difficult to enter the mainstream markets in Europe and America

One of the most important means for online literature to enter the mainstream market in China is film and television adaptation. The same is also needed in the European and American markets. Therefore, it also creates one of the biggest obstacles: Will European and American pop culture resist the invasion of China pop culture?

and the United States. China readers may wish to laugh about it when American readers quit their drug addiction by reading online articles. Real quality reading is the same both at home and abroad, that is, attaching importance to classics and rejecting homogenization. The charm of reading lies in its ability to make people grow and change, not just enjoyable.

It is surprising that fantasy novels are popular in Europe and the United States

. According to media reports, an American reader successfully quit his drug addiction after reading online fantasy novels in China for half a year. This exaggerated story can easily make people think of a "bosom friend" and they can't help but question its authenticity. However, reports from the media do show that China's online literature is exporting on an initial scale in an unbelievable way, which will surprise those relevant workers who are pushing pure literature to go abroad.

The popularity of China's online literature abroad has perfectly replicated its domestic model: first, netizens discover and follow up, then enthusiastic readers translate and promote it voluntarily, and finally, a reader group is gathered, relatively professional translators intervene, and a special website is built. Accompanying this process is the formation of a reward mechanism, which makes people think of the unique dissemination channel of online literature in China-piracy. Foreign readers pursue China's online literature and cannot escape the "crime" of pirated reading. However, China's online literature stations, who are familiar with the growth and operation laws of online literature, have made an exception to this, even with joy. For them, another emerging and lucrative market may be opened up.

As early as last year, a list of the top ten Chinese online novels that foreign readers like was launched. Like China readers, they described those novels as "burning articles" and kept leaving messages to "urge updates." Enthusiastic people are even willing to pay out of their own pockets to encourage translators to speed up translation. It seems that the addiction of online novels knows no boundaries. In the large-scale world of Xianxia and Cultivation created by China online literature authors, foreign readers are also lost. In the battle for the right to speak in popular culture at home and abroad, China seems to have relied on online novels to pull back a game. Looking forward to the near future, foreign readers and audiences will queue up to buy publications or movie tickets such as "Coiling Dragon" and "The Evil God", just like our young people who pursue "The Lord of the Rings" and "Harry Potter". This will make people laugh.

Similarity and roughness are obstacles to the "cultural export" of online literature

. However, this is just an assumption. Whether China's Xianxia novels can fully enter the mainstream markets in Europe and the United States still need to go through a series of tests. The current popularity of China's online literature overseas can only confirm that "human nature is interconnected." The fictional world created by online literature will help readers escape reality and gain a spiritual anesthesia. In order to achieve the effect of making readers addicted, online article authors must put the consumer product attributes of online articles first. Therefore, the shortcomings of online articles such as duplicate structures, similar plots, and rough language will also be exported together. It is still uncertain whether the foreign readers who pursue China's online literature are niche interests or represent the public's reading tastes. This is something that needs to be taken.

If China's online literature readers want to significantly expand their readership abroad, domestic commercial literature websites need to do some boosting work, just as they do at home, strengthen the status and benefits of online literature authors, strengthen contact and communication with government cultural departments, and use film and television adaptation to make the influence of online literature produce a chemical reaction. One of the most important means for online literature to enter the mainstream market in China is film and television adaptation. The same is also needed in the European and American markets. Therefore, it also creates one of the biggest obstacles: Will European and American pop culture resist the invasion of China pop culture?

The foundation of popular culture is inseparable from the support of mainstream culture and universal values. In other words, pop culture has many connections with the aesthetic tastes, value tendencies, and cultural inheritance of a country's people. Works produced in Hollywood are popular around the world, and ultimately represent the American spirit and culture. However, the emerging form of popular culture cannot compete with other people's deep-rooted mainstream culture simply by carrying on consumer value, unless this cultural form can achieve a more profound bearing.

It is foreseeable that if Xianxia novels really begin to integrate into the mainstream European and American markets, the first reaction that European and American pop culture can make is to instinctively fight back. Whether China's online literature can withstand competition is a big question. Therefore, China readers may as well laugh about the fact that American readers quit their drug addiction by reading online literature and have independent judgments on this. At the same time, there is no need to generate too much pride. Real quality reading is the same both at home and abroad, that is, attaching importance to classics and rejecting homogenization. The charm of reading lies in its ability to make people grow and change, not just enjoyable.

Editor: Nancy