Hualu Baina's net profit increased by 80% in 2015. Variety shows contributed the most to revenue

In the 2015 annual report disclosed by Hualu Baina, last year it achieved operating income of 1.885 billion yuan, a year-on-year increase of 148.15%; net profit attributable to owners of the parent company was 267 million yuan, a year-on-year increase of 79%. At the same time, it is worth noting that while the revenue of traditional film and television has declined, its performance growth is mostly due to the revenue of variety shows.

Original title: Hualu Baina's net profit increased by 80% last year,"The Most Beautiful Harmony" and other variety shows contributed the most to revenue

. Yesterday, Hualu Baina disclosed its 2015 annual report, achieving operating income of 1.885 billion yuan last year, a year-on-year increase of 148.15%; The net profit attributable to owners of the parent company was 267 million yuan, a year-on-year increase of 79%. At the same time, it is expected that the financial report for the first quarter of 2016 will increase by 30% to 50% year-on-year. It is worth noting that while the revenue of traditional film and television has declined, its performance growth is mostly due to the revenue of variety shows.

Regarding the reasons for the growth in performance, Hualu Baina said that the company has established an industrial layout with media and entertainment content as the core and coordinated development of multiple sectors, achieving horizontal collaboration between film and television, variety, sports and other business sectors, and media and entertainment platform The company has taken shape.

cartographic| Xie Yao

's business income mainly comes from TV series projects such as Peach Blossom Luck, Iron Burning, Scholar Meets Soldier, Years Like Gold, My Wife is After 80, and film projects such as Dad's Holiday. The company's gross profit margin was 25.73%, a decrease of 5.42% from the previous year, mainly due to the further decline in the gross profit margin of traditional film and television revenue. Some brokerage research reports believe that under the "one drama, two stars" policy, the company's TV drama business revenue has declined, and the rise of online dramas has exacerbated this situation.

Data shows that Hualu Baina's performance growth still relies more on the revenue of variety shows. In April 2014, Hualu Baina acquired 100% equity of Guangdong Blue Flame Culture (referred to as "Blue Fire") for 2.5 billion yuan. In 2015, the company's operating income increased by 148.15% year-on-year, mainly due to the fact that the consolidated blue fire throughout the year significantly increased the company's performance. The acquisition of Blue Fire has brought the company a good situation of three rounds of interactions between "content, media, and customers". The revenue from variety shows continues to grow, mainly from several programs such as "The Goddess New Dress" and "The Most Beautiful Harmony".

According to public information, in 2015, the average growth rate of net profit of listed companies in the film and television industry was about 20%. Among them, Huayi Film and Television's net profit was 980 million yuan, a year-on-year increase of 9.38%; Huace Film and Television's net profit was 470 million yuan, a year-on-year increase of 58%; Light Media's net profit was 402 million yuan, a year-on-year increase of 22%; Tangde Film and Television's net profit was 112 million yuan, a year-on-year increase of 30%; Beijing Culture's net profit was 21 million yuan, a year-on-year decrease of 73%. Compared with the above-mentioned companies, Hualu Baina's net profit growth ranks among the best.

Editor: Tsai