Liu Hui believes that the emergence of realistic films is a good thing, especially several films that have attracted much attention this year, which not only reflect the current Chinese society, but also enrich the theme of films. Zhang Yang, Guo Ke, Chang Zheng and Wen Yan, middle-aged filmmakers, pay more attention to realistic themes and shoulder the social responsibility of film creators, which is a kind of luck for Chinese films.

Situational design is generally weak in the main theme TV series at present. Some theme TV dramas seem to be in a meeting to make a report, or a general display of life, lack of deep-seated inner feelings and integrity.

Since Disney bought Pixar in 2006, a total of 10 Pixar animations have been released in China before "Journey of Dreams", including five Oscars for best animated feature films and five hits that have grossed more than $700 million at the global box office. However, only two of them grossed more than 200 million yuan in the mainland-Monster University in 2013 and finding Nemo 2, the best-grossing film last year. Pixar animation released in the mainland over the past ten years has a good reputation, only "Dream Journey" caught.

According to Tian Jin, the State Administration of Press, publication, Radio, Film and Television has continued to clean up and deal with vulgar online audio-visual programs, dealing with more than 200 illegal online original programs in the first 10 months of this year. In his speech, Tian Jin stressed that online and offline censorship should be of the same standard and yardstick. "programs that have been notified or dealt with by the administrative departments of press, publication, radio and television shall not continue to spread on the Internet.

The spread of word-of-mouth from the audience can also bring a film back to life, or even counterattack into a dark horse at the box office. We expect the market to have more similar "counterattack works", but we hope that good films do not have to go through the rough road of "counterattack", but to get their due market space so that more audiences can see and like it.

The reporter asked people in the industry to talk about their views. according to media reports, so far, more than 50 Chinese and foreign films have joined the Lunar New year, including new works by old filmmakers. such as Feng Xiaogang's Fanghua, Chen Kaige's Legend of the Devil Cat, Yuan Heping's martial arts film Qimen Dun Jia, Jackie Chan's action film Machine Blood, and so on. There are also successful models in previous years, such as Xu Chengyi's Monster Hunt 2, Zheng Baorui's Journey to the West, Chinatown 2, and new directors.

Over the past few years, the comedy market is slowly changing. Many programs have become tired after a few seasons, sensationalism has become a new routine, competition and cross-border modes are no longer new, and questions about the show "not funny and embarrassing" are frequently raised. In 2015, the first season of "Happy Comedian" received a bumper harvest, reaching a peak of 3.37% in the second season (according to CSM52 City), making it a phenomenal show.

On November 28, Mei Pai, a short video platform, held the "Mei Pai 2018 Strategy Conference". The vice president of Meitai content announced that it would invest 500 million resources, 10 billion traffic, and Meitu's full-matrix user resources to start the key support for the feminized ecology of Meitu. The support strategy will be carried out from the eight core content categories: dance, makeup, baby, sports, pet, handicraft, clothing, and food. Create a trendy short video community for girls. The competition in the field of short video is becoming more and more fierce.

China has had a bumper harvest of realistic TV dramas, while costume IP dramas adapted from online literature have cooled significantly, according to the Beijing Press, publication, Radio and Television Development report (2016Mir 2017). Chinese TV dramas with realistic themes have had a bumper harvest, while costume IP dramas adapted from online literature have cooled down significantly, the report said.

"the rise of the second dimension is closely related to the fact that the post-90s and post-00s have gradually become mainstream consumer groups, and with the continuous expansion of the scale of the secondary market, the number of users and active users are no less than those of platforms such as video websites. Quick look at comics, comic island and other comic content platforms have been gradually recognized by investment institutions. In the current market environment, investing in secondary areas has almost become a business trend. And with the rapid development of the Internet and the popularity of the two-dimensional economy.

"as for the reasons for the differentiation of the business model of the new third board network literature concept company, Cai Zhiming, chief executive of Star Capital, said that membership fees, platform advertising or IP derivatives e-commerce are all means for enterprises to explore platform traffic or platform content realization. Compared with China Literature, palm reader and other leading enterprises, the overall comprehensive strength of the new third board company is limited. It is still difficult to compete with head enterprises in terms of high-quality content production, distribution channels and IP operation capabilities, so each focus on exploring the direction of development.

Just as Yang Weidong said,"White Night Pursuit" in the production, publicity, user operation, business model and other aspects, get the support of the whole ecology, industry upstream and downstream mutual pull, connection makes this network drama IP is constantly enlarged, finally transformed into user reputation and commercial value. In Yang Weidong's view, China's audio-visual industry is undergoing three core changes: first,"user" instead of "audience" has become a keyword, content marketing production, data marketing, member payment, derivative development and other business.

At present, China's five major online text companies are Tencent's China Literature Group, Palm Science and Technology, Ali Literature, Chinese online and Baidu Literature. Ali established Ali Literature after the advent of China Literature Group in 2015 to lay out the online article market with mobile reading as a breakthrough.

However, the competition between platforms and the lack of high-quality IP have also led to a sharp rise in the price of online copyright. Take iqiyi as an example. In 2016, iqiyi bought the exclusive copyright of the South Korean TV series Descendants of the Sun at a price of 24 million yuan, which was broadcast simultaneously between China and South Korea for the first time. With the increase in the number of TV series, more and more users are surrounded by fans. It is reported that iqiyi's paying members have increased by 50% in more than three months, to 15 million.

However, in the coming Lunar New year, comedy features are not prominent, commercial films have become mainstream, and most of the domestic blockbusters have been released in February 2018, which is no longer a pure comedy. Domestic blockbusters have always been the focus of the Lunar New year festival, which can be called domestic blockbusters are John Woo's "Hunt" and Chen Kaige's "Legend of the Devil Cat". The two films will be released on November 24 and December 22 respectively.

After years of development, independent brands of theme parks in China have begun to rise, but the cultural themes of most domestic theme parks are not prominent enough, and their integration with the media, film and television, animation, games and other industries is not close enough, coupled with the lack of overall design and planning in the industry. the phenomenon of homogenization competition is serious, which leads to the low attractiveness and reputation of theme parks and weak international competitiveness. A number of authoritative organizations analyze and predict that the development of theme parks in China is slowing down in most of the world's theme park market.

Gong Yu, founder of iqiyi and CEO, said that at present, AI technology has run through all aspects of iqiyi's video creation, production, tagging, distribution, playback, cash and after-sales service, making iqiyi a better video-savvy entertainment company. As an entertainment company driven by scientific and technological innovation, the biggest difference between iqiyi and traditional entertainment companies is that its driving force comes not only from content creativity, but also from scientific and technological innovation-the use of AI technology makes iqiyi have a deeper understanding.

Recommended by the Art IP Center, the urban, emotional and inspirational novel "close to the Beauty President" tells the inspirational love story of a female president who falls in love with a male loser and teamed up against her scum ex-boyfriend. The urban, emotional and inspirational novel "close to the Beauty President" tells the inspirational love story of a female president who falls in love with a male loser and teamed up against her scum ex-boyfriend.

Lighting Entertainment, an animation company owned by Universal Studios, is about to reach an agreement with Japanese game company Nintendo to adapt Super Mario Brothers into an animated film, according to the Wall Street Journal. Lighting Entertainment, an animation company owned by Universal Pictures, is about to reach an agreement with Japanese game company Nintendo to adapt Super Mario Brothers into an animated film.

The beauty of Xiangxi shown in "Shibadong Village" made Wang Li, a post-1995 audience, haunt Wang Li. After watching the film, she went directly to Xiangxi to feel the real beauty. She said: "the first impression of the film is the beauty of vision. Apart from the beautiful scenery, the simplicity and kindness of Xiangxi people and the warm-hearted images shown during the period of precise poverty alleviation are impressive." Today, young audiences have become the mainstream moviegoers in the Chinese film market, and the box office directly reflects their love for the film.