Last night, I said in my circle of friends that maybe two years ago you were an innovative company, and two years ago you were still a vibrant company, but this year if you don't understand consumers, you may become a backward business model or a traditional company, because our era has undergone many drastic changes. I think there are a lot of entrepreneurial opportunities in terms of consumption upgrades. As long as we can truly gain insight into consumers, their consumption habits and consumer psychology, there are also...

Regarding technological breakthroughs, Director Ang Lee is not obsessed with the progress of science and technology, but rather is obsessed with what changes advanced technology can bring to "making movies" and "watching movies". He also pursues the aesthetic beauty of movies. He emphasized: "When there is enough information, it has a sense of beauty. This is something that cannot be understood when you don't take pictures. You just imagine outside the door. After you take pictures, you go and see them, and after you slowly react, it has something there. I am really infected, I really don't...

Pang Hong believes that he is a foolish bird to fly first. He hopes that during the reshuffle after China's film market is fully opened in 2018, Kirin Films, which has always had an international vision, will participate in the grand event. I hope that by the time China's film market is fully opened in 2018, we will be responsible for defending our territory and how to learn Hollywood's production management process system well.

You must think that this is an old-fashioned film company that is out of touch with the market, but in fact they have aggressively tried new genres that many film companies dare not try. You probably have not heard of the name of this company. It is called Yongxu Liangchen, but you must know the projects produced by this company, such as the "Pen Fairy" series,"Fuck Off, Tumor King","Twelve Citizens", and the recently released controversial "My War". Yongxu Liangchen is currently this...

Zhang Xiaobi, chairman of the Film Festival and president of the Culture and Media Group of the European Times, said in an exclusive interview with reporters a few days ago that this film festival will enable more Europeans to learn about contemporary and diversified China through films. I also hope that Chinese films can take a greater step of "going out" through this platform. Zhang Xiaobi, chairman of the Film Festival and president of the Culture and Media Group of the European Times, said in an exclusive interview a few days ago that this film festival will enable more Europeans to understand contemporary pluralistic development through films.

After experiencing several ups and downs in the Hong Kong film market, Wen Jun, who moved to the mainland, became a senior "Beijing Drifter". After going to the countryside and participating in films such as "People on a Lost Road", Wen Jun had a deeper understanding of the mainland film market." In response to the view that the industry is facing an inflection point in the market, Wen Jun bluntly said,"It is not so much to say that it is the beginning of a smooth development of the (industry). I would rather take it slowly step by step, but not too fast. If I take it quickly, it will hurt even more.

At the opening ceremony, Gong Yu, founder and CEO of iQiyi, discussed the topic of "Maturity and Development of the Video Industry" and said that "Online video will usher in a new dawn in the year, which means that video websites will also There will be greater room for development and imagination." Gong Yu, founder and CEO of iQiyi, discussed the topic of "Maturity and Development of the Video Industry" and said that "Online video will usher in a new dawn in the year, which means that video websites will have greater development space and imagination"...

During the "Thirteenth Five-Year Plan" period, Shanghai's online audio-visual industry will firmly seize the current opportunities of the fierce growth of original online audio-visual content, the explosive growth of mobile online audio-visual and the readiness of online TV to strengthen online information security, strengthen online audio-visual entities, and guide Excellent program creation, promote the transformation of traditional media, explore the rapid formation of new industrial growth points, build Shanghai into the production center of China's online audio-visual content industry, and further consolidate its leading position in the country. Luo Jianhui said that China...

Tencent Pictures mainly focuses on developing pan-entertainment businesses. Compared with several other Internet platforms in its strategy of turning to movies, Heyi Pictures seems to have no intention of building a large platform. In the past two years, it has focused on the creation of brand content and product marketing. This movie comes from Youku's online drama "Unexpectedly". Because it created a down-to-earth popular element, its influence continued from online to offline. In the end, the film created a good box office. Heyi Pictures 'return on investment in this project exceeds...

I also made a definition of Station B. I don't think Station B is a group that creates content. In fact, Station B is just a company that provides services and platforms for people who create content. Our purpose is to establish UP owners and users to connect, so that people who love personalized and diverse cultures use us as their paradise. Station B has done this in the seven years since its establishment. Of course, this matter has achieved a little success so far. We are now able to provide services to hundreds of millions of users. I...

"Zhang Xiaobei believes that although some art films are low-cost productions, they need to cost 1 million yuan to be produced. They have to follow certain commercial rules. For science fiction films, there will definitely be many possibilities in the future, but now in order to allow China audiences to accept the genre of science fiction films more quickly, the population base of this market must be cultivated in the early stage. Science fiction movies are attracting more and more attention from the market, and Zhang Xiaobei, as a well-known screenwriter and film critic in the industry, is also an out-and-out person...

Live broadcasting is a trend that everyone is paying attention to. Everyone is also reflecting on it. They feel that this field must be upgraded. Breakthroughs must be made in content, community, and ecology to produce a real breakthrough in the live broadcast world. Therefore, we can see that this industry is changing. If we say that at the first Ecological Conference last year, we saw the emergence of various species-the Amazon world. We believe that this year we enter a new era-the ocean world. It is a time when we can surf, the world is changing, and it is an era when waves wash away. Here...

In terms of film and television, on the one hand, we hope that we will not make movies in isolation, and on the other hand, we hope to build around IP value and make full pan-entertainment linkage with literature, animation, drama, and games, so that our works have greater space and possibilities. The linkage and integration of businesses may seem easy to say, but it is not easy to do. However, we are willing to respect the emotions of works, authors and fans. We hope to do more pan-entertainment explorations and provide valuable and potential IP for every valuable and potential. Provide greater results...

Against the background of the development of the times, the guests expressed their opinions from multiple perspectives such as professional division of labor and market operation, reviewed, sorted out, communicated, and collided, and new ideas continued to emerge: Rao Shuguang, Secretary-General of China Film Association and President of China Film and Television Critics Society, Hu Yaozhi, Dean of Beijing Film Academy, Yin Hong, Executive Vice President of School of Journalism and Communication, Tsinghua University, Zheng Jianfeng, Assistant to the President of Wanda Cultural Industry Group and Deputy General Manager of Wanda Film and Television, and film critic Li Xingwen participated...

The Heyi Film team led by Liu Kailuo has taken a unique approach to achieve precise marketing through big data, and used film derivatives and business development to change the traditional film industry's dependence on box office revenue. After Wanda was in charge of the TV drama development business, Liu Kailuo understood that his long-term development goal was still movies, but he obviously lacked challenges in repeating his previous self. When he learned that Heyi Pictures would combine the Internet with movies, he was tempted: "Come to Heyi, on the one hand, because he wanted to engage in...

Interview with Cui Yimin, marketing director of Netease's Lei Huo Game Department: The success of the marketing of "New Ghost Story" lies in the "natural integration" of movie games. On August 22, the idol drama "Smiling is a Beautiful Smile" was officially broadcast. With the development of film and television dramas, the deeply implanted Netease's "New Ghost Story" game left a deep impression on the audience. Judging from the current popularity of the "New Ghost Story" end-game and the "Ghost Story" mobile game, the joint marketing effect this time is very prominent. On the one hand, the game driven by TV series...

At the meeting, Zhao Yifang, president of Huace Film and Television Group, said at the meeting that cultural enterprises should be self-reliant. Only when our content is solid enough, detailed enough, and attractive enough can we take root in overseas markets and gain recognition. The country and government will also give more attention and support." Zhao Yifang emphasized that as a part of Hangzhou enterprises, Huace also hopes to take advantage of the G20 Summit as a once-in-a-lifetime focus opportunity to better plan and improve the internationalization level of enterprises and strive to...

For China Literature Group, the launch of animation business is undoubtedly the easiest step in the transformation from a simple IP copyright dealer to a developer of the whole IP pan-entertainment industry chain-the rise of the secondary industry, but it has not yet formed industry barriers and real leading enterprises, occupying half of the network literature, such as fantasy, fantasy, strange world, blood and other types of novels, and naturally fit the two-dimensional attributes, suitable for expression in the form of animation. Luo Li, vice president of China Literature Group, was interviewed by a reporter a few days ago.

"The 12 years since the founding of Datang Glory," this is the 12 years in which the domestic drama market has developed at the fastest pace, and it is also the 12 years in which the dividends of China's TV dramas have been released. When he saw the new market space, Wang Hui took the initiative to adjust the company's business direction, continuously transforming from distribution to production, and founded Datang Glory in 2004.

The film "Portrait of Nineteen-Year-Old in Summer", which An Xiaofen is the producer, will be released soon. The film is based on the novel of Japanese mystery master Shoji Shimada. It is produced by Taiwan's top Golden Horse team, produced by Su Zhaobin and Huang Zhiming, and directed by Zhang Rongji. Supported by the photography team of "Sherlock", the new generation of actors Huang Zitao, Yang Caiyu, Du Tianhao and Li Meng co-starred. What many people don't know is that the job of a producer is more important than any job in the circle...